Old Web, New Tricks
Guides
The longer, step-by-step ones. I keep them up to date as things change.
Old Web, New TricksFree · 6 min read
Old Web, New TricksComing soon
Old Web, New TricksComing soon
The expired domain checklist
Past content
Backlinks and anchors
Ownership history
Google and trademarks
My AI stack for SEO work
Research
Content briefs
Outreach
Site audits
Reviving a dead site, step by step
Rebuild the old pages
Fix redirects
First new content
What to watch weekly
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One email a week. What I tried, what worked, what didn’t.